Agenda

Day

Type

Wednesday, August 26

1:00 PM – 4:00 PM

4:30 PM – 6:00 PM

Concurrent · pick one of 2

6:00 PM – 8:00 PM

Thursday, August 27

7:30 AM – 8:30 AM

8:30 AM – 10:00 AM

10:15 AM – 10:45 AM

Concurrent · pick one of 4

11:00 AM – 11:30 AM

Concurrent · pick one of 4

11:45 AM – 1:00 PM

1:00 PM – 5:00 PM

4:00 PM – 5:00 PM

Agenda

Wednesday, August 26

Fresh and Fierce: Women's Leadership Summit

Floral Summit

Produce Summit

Welcome & Opening Reception

Thursday, August 27

Full Breakfast

Opening Plenary: Keynote, Awards & Apprentice Graduation

Views from the C-Suite

Celebrate More. Sell More: Trend-Forward Designs That Turn Moments into Sales

Hidden Hunger: Produce's Biggest Competitive Advantage Is Still Invisible

Crisis Communications: What Every Produce Company Needs Before a Crisis Hits

2026 Legislative Update

FSMA 204 Food Traceability Rule: Traceability Readiness, Responsibilities, and Next Steps

Cause & Effect: How Value-Alignment Marketing Grows Consumers, Vendors, and Retailers Together

Beyond the Bloom: The Business of Selling Orchids

Networking Lunch & Business Buyer Meetings

Exhibit Hall Open

Showcase Floor Reception

Agenda

Wednesday, August 26

Fresh and Fierce: Women's Leadership Summit→

Floral Summit→

Produce Summit→

Welcome & Opening Reception→

Thursday, August 27

Full Breakfast→

Opening Plenary: Keynote, Awards & Apprentice Graduation→

Views from the C-Suite→

Celebrate More. Sell More: Trend-Forward Designs That Turn Moments into Sales→

Hidden Hunger: Produce's Biggest Competitive Advantage Is Still Invisible→

Crisis Communications: What Every Produce Company Needs Before a Crisis Hits→

2026 Legislative Update→

FSMA 204 Food Traceability Rule: Traceability Readiness, Responsibilities, and Next Steps→

Cause & Effect: How Value-Alignment Marketing Grows Consumers, Vendors, and Retailers Together→

Beyond the Bloom: The Business of Selling Orchids→

Networking Lunch & Business Buyer Meetings→

Exhibit Hall Open→

Showcase Floor Reception→

Fresh and Fierce: Women's Leadership Summit

Floral Summit

Produce Summit

Welcome & Opening Reception

Full Breakfast

Opening Plenary: Keynote, Awards & Apprentice Graduation

Views from the C-Suite

Celebrate More. Sell More: Trend-Forward Designs That Turn Moments into Sales

Hidden Hunger: Produce's Biggest Competitive Advantage Is Still Invisible

Crisis Communications: What Every Produce Company Needs Before a Crisis Hits

2026 Legislative Update

FSMA 204 Food Traceability Rule: Traceability Readiness, Responsibilities, and Next Steps

Cause & Effect: How Value-Alignment Marketing Grows Consumers, Vendors, and Retailers Together

Beyond the Bloom: The Business of Selling Orchids

Networking Lunch & Business Buyer Meetings

Exhibit Hall Open

Showcase Floor Reception